Marketing Research
All you need to know everything about the Market
Research Necessity:
- Fierce competition and the competitors who possibly have more information than you
- Wide range of consumers’ attitude and which affects your potential market size
- Fragile customers’ loyalty which possibly make them to switch their brands
- High costs of advertisement and other means of communications methods to reach consumers
- Other reasons such as emersion of the new media and life style change
Research Methodologies
- FTF Interview
- Telephone Interview (TI) & (CATI)
- Online interview (web survey/mail survey)
- Group interview (Gang Survey)
- Central Location Test (C.L.T.)
- Postal interview
- Panel Survey
- Consumer Diary
- Retail Audit
- Other (Retail Census, CAPI, …)
- Focus Groups Discussion (FGD)
- In-depth interviews (IDI)
- Structured observation
- Brain Storming
- Mystery shopping
- Home Visit
- Market Size, Market Share, Market Segmentation
- U & A (Usage and Attitude) research
- Concept Test
- Product Test
- Retailer’s surveys
- Price Study
- Product Testing (Quality, Packaging, Color, Taste, …)
- B2B & B2C Research
- Brand Image study
- Customer Satisfaction
- Product Test at Home
- Pre Test Advertising
- Social survey
- Media Research & Media Monitoring
- Advertising Effectiveness Analysis